Privacy Policy
Privacy Policy (English translation)
This Privacy Policy is a translation of the German version. In case of discrepancies, the German version shall prevail.
German Privacy policy: https://aki-hohenlohe.de/datenschutz/
We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of AKI Bildungs GmbH. Use of the AKI Bildungs GmbH website is generally possible without providing any personal data. However, if a data subject wishes to use special services offered by our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data (for example, the name, address, e-mail address, or telephone number of a data subject) is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to AKI Bildungs GmbH. By means of this Privacy Policy, our company would like to inform the public about the type, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this Privacy Policy.
As the controller responsible for processing, AKI Bildungs GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed via this website. Nevertheless, internet-based data transmissions may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone.
1. Definitions
The Privacy Policy of AKI Bildungs GmbH is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our Privacy Policy should be easy to read and understand for the public, our customers, and business partners. To ensure this, we explain the terminology used in advance.
In this Privacy Policy we use, among others, the following terms:
a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
c) Processing
Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
d) Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of limiting its processing in the future.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.
f) Pseudonymization
Pseudonymization means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
g) Controller / controller responsible for processing
Controller means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law.
h) Processor
Processor means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
i) Recipient
Recipient means a natural or legal person, public authority, agency, or another body to which personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
j) Third party
Third party means a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
k) Consent
Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them.
2. Name and address of the controller
The controller within the meaning of the GDPR, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:
AKI Bildungs GmbH
Abt-Knittel-Str 46
74676 Niedernhall
Germany
Tel.: 015224013844
E-mail: office@aki-hohenlohe.de
Website: www.aki-hohenlohe.de
3. Cookies
You can adjust the Cookies settings of the website at any time at: www.aki-hohenlohe.de/cookie
The website of AKI Bildungs GmbH uses cookies. Cookies are text files that are stored on a computer system via an internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters which enables websites and servers to be assigned to the specific browser in which the cookie is stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other browsers that contain different cookies. A specific browser can be recognized and identified via the unique cookie ID.
By using cookies, AKI Bildungs GmbH can provide users of this website with more user-friendly services that would not be possible without setting cookies.
By means of a cookie, the information and offers on our website can be optimized in the interest of the user. Cookies enable us, as mentioned, to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to enter access data again each time they visit, because this is handled by the website and the cookie stored on the user’s computer system. Another example is a shopping cart cookie in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies by our website at any time by adjusting the settings of the internet browser used, and may thereby permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the browser used, not all functions of our website may be fully usable.
4. Collection of general data and information
The website of AKI Bildungs GmbH collects a series of general data and information with each access to the website by a data subject or by an automated system. This general data and information is stored in the server log files. The following may be collected: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) sub-pages accessed on our website, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our IT systems.
When using this general data and information, AKI Bildungs GmbH does not draw conclusions about the data subject. Rather, this information is needed to (1) correctly deliver the content of our website, (2) optimize the content of our website and advertising, (3) ensure the long-term functionality of our IT systems and website technology, and (4) provide law enforcement authorities with information necessary for prosecution in the event of a cyberattack. Therefore, this anonymized data is evaluated statistically and with the aim of increasing data protection and data security in our company in order to ensure an optimal level of protection for the personal data we process. The anonymous server log data is stored separately from all personal data provided by a data subject.
5. Registration on our website
The data subject has the option to register on the controller’s website by providing personal data. Which personal data is transmitted to the controller results from the respective input form used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be transferred to one or more processors, for example a parcel service provider, which also uses the personal data exclusively for internal purposes attributable to the controller.
By registering on the controller’s website, the IP address assigned by the internet service provider (ISP) to the data subject, as well as the date and time of registration, are also stored. This storage takes place against the background that only in this way can misuse of our services be prevented and, if necessary, enable crimes to be investigated. Therefore, storing this data is necessary to safeguard the controller. The data is not passed on to third parties unless there is a legal obligation to do so or the disclosure serves law enforcement purposes.
Registration of the data subject, on a voluntary basis by providing personal data, is intended to enable the controller to offer the data subject content or services that—due to their nature—can only be offered to registered users. Registered persons may change the personal data provided during registration at any time or have it completely deleted from the controller’s database.
The controller shall provide any data subject, upon request, with information about which personal data about them is stored. Furthermore, the controller shall correct or delete personal data at the request or indication of the data subject, insofar as this does not conflict with statutory retention obligations. All employees of the controller are available to the data subject as contact persons in this regard.
6. Subscription to our newsletter
Users of the AKI Bildungs GmbH website are given the opportunity to subscribe to our company newsletter. Which personal data is transmitted to the controller when ordering the newsletter results from the input form used for this purpose.
AKI Bildungs GmbH informs its customers and business partners at regular intervals by means of a newsletter about company offers. The newsletter can generally only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for newsletter delivery. For legal reasons, a confirmation e-mail is sent to the e-mail address entered for the first time in the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address has authorized receipt of the newsletter.
When registering for the newsletter, we also store the IP address assigned by the ISP of the computer system used by the data subject at the time of registration, as well as the date and time of registration. Collection of this data is necessary in order to be able to trace any (possible) misuse of an e-mail address at a later point in time and thus serves the legal protection of the controller.
The personal data collected as part of the newsletter registration is used exclusively for sending the newsletter. In addition, newsletter subscribers may be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, for example in the event of changes to the newsletter offering or changes to technical circumstances. The personal data collected in connection with the newsletter service is not passed on to third parties. The data subject may cancel the newsletter subscription at any time. Consent to the storage of personal data for newsletter delivery can be revoked at any time. For the purpose of revoking consent, each newsletter contains a corresponding link. It is also possible to unsubscribe from the newsletter at any time directly on the controller’s website or to inform the controller in another way.
7. Newsletter tracking
The newsletters of AKI Bildungs GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in e-mails sent in HTML format in order to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, AKI Bildungs GmbH can see whether and when an e-mail was opened by a data subject and which links contained in the e-mail were accessed by the data subject.
Such personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the controller in order to optimize newsletter delivery and better tailor the content of future newsletters to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled to revoke the separate consent declaration given via the double opt-in procedure at any time. After revocation, this personal data will be deleted by the controller. Unsubscribing from the newsletter is automatically interpreted by AKI Bildungs GmbH as a revocation.
8. Contact options via the website
Due to legal requirements, the AKI Bildungs GmbH website contains information that enables quick electronic contact with our company as well as direct communication with us, including a general e-mail address. If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject is stored for the purpose of processing the inquiry or contacting the data subject. This personal data is not passed on to third parties.
9. Routine deletion and blocking of personal data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or insofar as this is provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.
If the purpose of storage no longer applies or a prescribed retention period expires, the personal data is routinely blocked or deleted in accordance with statutory provisions.
10. Rights of the data subject
a) Right to confirmation
Every data subject has the right to obtain confirmation from the controller as to whether or not personal data concerning them is being processed. If a data subject wishes to exercise this right, they may contact an employee of the controller at any time.
b) Right of access
Every data subject affected by the processing of personal data has the right to obtain, at any time, free information from the controller about the personal data stored about them and a copy of this information. Furthermore, the data subject has the right to obtain information about:
the purposes of processing
the categories of personal data concerned
the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organizations
if possible, the planned duration for which the personal data will be stored, or, if not possible, the criteria used to determine that duration
the existence of the right to rectification or erasure of personal data concerning them, or restriction of processing by the controller, or the right to object to such processing
the existence of the right to lodge a complaint with a supervisory authority
where personal data is not collected from the data subject: any available information as to its source
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR, and—at least in those cases—meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has the right to be informed whether personal data is transferred to a third country or to an international organization. Where this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer.
c) Right to rectification
Every data subject has the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning them. Taking into account the purposes of the processing, the data subject also has the right to have incomplete personal data completed, including by means of a supplementary statement.
d) Right to erasure (right to be forgotten)
Every data subject has the right to obtain from the controller the erasure of personal data concerning them without undue delay, where one of the following grounds applies and insofar as processing is not necessary:
the personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed
the data subject withdraws consent on which the processing is based pursuant to Art. 6(1)(a) or Art. 9(2)(a) GDPR and there is no other legal ground for the processing
the data subject objects to processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to processing pursuant to Art. 21(2) GDPR
the personal data has been processed unlawfully
the personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject
the personal data has been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR
If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored by AKI Bildungs GmbH, they may contact an employee of the controller at any time. The employee of AKI Bildungs GmbH will ensure that the erasure request is complied with without undue delay.
If AKI Bildungs GmbH has made the personal data public and is obliged to erase the personal data pursuant to Art. 17(1) GDPR, AKI Bildungs GmbH shall, taking account of available technology and the cost of implementation, take reasonable measures, including technical measures, to inform other controllers processing the published personal data that the data subject has requested the erasure of any links to, copies, or replications of that personal data, insofar as processing is not required. The employee of AKI Bildungs GmbH will arrange the necessary measures in individual cases.
e) Right to restriction of processing
Every data subject has the right to obtain from the controller restriction of processing where one of the following applies:
the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data
the processing is unlawful and the data subject opposes the erasure of the personal data and requests restriction of its use instead
the controller no longer needs the personal data for the purposes of processing, but it is required by the data subject for the establishment, exercise, or defense of legal claims
the data subject has objected to processing pursuant to Art. 21(1) GDPR pending verification whether the legitimate grounds of the controller override those of the data subject
f) Right to data portability
Every data subject has the right to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant to Art. 6(1)(a) or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.
g) Right to object
Every data subject has the right to object, on grounds relating to their particular situation, at any time to processing of personal data concerning them which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.
AKI Bildungs GmbH shall no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defense of legal claims.
If AKI Bildungs GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning them for such marketing. This also applies to profiling to the extent it is related to such direct marketing. If the data subject objects to processing for direct marketing purposes, AKI Bildungs GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right to object, on grounds relating to their particular situation, to processing of personal data concerning them for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
The data subject may exercise the right to object by contacting any employee of AKI Bildungs GmbH or another employee. The data subject is also free to exercise their right to object by automated means using technical specifications, in connection with the use of information society services, notwithstanding Directive 2002/58/EC.
h) Automated individual decision-making, including profiling
Every data subject has the right not to be subject to a decision based solely on automated processing—including profiling—which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or performance of, a contract between the data subject and controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.
If the decision is necessary for entering into or performance of a contract, or it is based on explicit consent, AKI Bildungs GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.
i) Right to withdraw consent under data protection law
Every data subject has the right to withdraw consent to the processing of personal data at any time. If a data subject wishes to exercise this right, they may contact an employee of the controller at any time.
11. Data protection for applications and the application procedure
The controller collects and processes the personal data of applicants for the purpose of handling the application procedure. Processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents electronically, for example by e-mail or via a web form on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with legal provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller conflict with deletion. Other legitimate interests in this sense include, for example, the burden of proof in proceedings under the General Equal Treatment Act (AGG).
12. Data protection provisions regarding the use of Facebook
The controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is an online community that generally enables users to communicate with one another and interact in the virtual space. A social network may serve as a platform for the exchange of opinions and experiences or enable the internet community to provide personal or business-related information. Facebook enables users of the social network, among other things, to create private profiles, upload photos, and network via friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the data subject’s IT system is automatically prompted by the respective Facebook component to download a representation of the Facebook component from Facebook. An overview of all Facebook plug-ins can be found at: https://developers.facebook.com/docs/plugins/?locale=de_DE
. In the course of this technical procedure, Facebook receives information about which specific sub-page of our website the data subject visited.
If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific sub-page the data subject visited each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or posts a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores the personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the time of accessing our website; this occurs regardless of whether the data subject clicks the Facebook component or not. If the data subject does not want such transmission of information to Facebook, they can prevent it by logging out of their Facebook account before accessing our website.
The data policy published by Facebook, available at https://de-de.facebook.com/about/privacy/
, provides information about the collection, processing, and use of personal data by Facebook. It also explains which settings Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications may be used by the data subject to prevent data transmission to Facebook.
13. Data protection provisions regarding the use of Google AdSense
The controller has integrated Google AdSense on this website. Google AdSense is an online service which enables the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects the ads displayed on third-party sites according to the content of the respective third-party site. Google AdSense allows interest-based targeting of internet users, which is implemented by generating individual user profiles.
The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of Google AdSense is to integrate advertisements on our website. Google AdSense sets a cookie on the data subject’s IT system. Cookies have already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website is accessed, on which a Google AdSense component is integrated, the data subject’s browser automatically transmits data to Alphabet Inc. for the purpose of online advertising and commission billing. In the course of this technical procedure, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.
The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thereby permanently object to the setting of cookies. Such a setting of the internet browser would also prevent Alphabet Inc. from setting a cookie on the data subject’s IT system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the browser or other software programs.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in websites to enable log file recording and analysis, which allows a statistical evaluation. Using the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked. Tracking pixels serve, among other things, to analyze the flow of visitors on a website.
Personal data and information, including the IP address, necessary for capturing and billing displayed advertisements, is transferred via Google AdSense to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected through the technical procedure to third parties.
Google AdSense is explained in more detail at: https://www.google.de/intl/de/adsense/start/
14. Data protection provisions regarding the use of Google Analytics (with anonymization function)
The controller has integrated Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of website visitors. A web analytics service collects data such as the website from which a data subject came (referrer), which sub-pages were accessed, and how often and for how long a sub-page was viewed. Web analytics is primarily used to optimize a website and to perform a cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
For web analytics via Google Analytics, the controller uses the extension “_gat._anonymizeIp”. By means of this extension, the IP address of the internet connection of the data subject is shortened and anonymized by Google if access to our website occurs from a Member State of the European Union or from another contracting state of the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, compile online reports for us showing the activities on our website, and provide further services associated with the use of our website.
Google Analytics sets a cookie on the data subject’s IT system. Cookies have already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is accessed, on which a Google Analytics component is integrated, the data subject’s browser automatically transmits data to Google for the purpose of online analysis. In the course of this technical procedure, Google obtains knowledge of personal data such as the IP address of the data subject, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.
The cookie stores personal information such as access time, the location from which access originated, and the frequency of visits to our website by the data subject. With each visit to our website, this personal data—including the IP address of the internet connection used by the data subject—is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.
The data subject can prevent cookies from being set by our website at any time by adjusting the internet browser settings and may thereby permanently object to cookies being set. Such a setting would also prevent Google from setting a cookie on the data subject’s IT system. In addition, cookies already set by Google Analytics can be deleted at any time via the browser or other software programs.
Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics related to the use of this website and the processing of this data by Google, and to prevent such processing. For this purpose, the data subject must download and install a browser add-on at: https://tools.google.com/dlpage/gaoptout
. This add-on informs Google Analytics via JavaScript that no data or information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is regarded by Google as an objection. If the data subject’s IT system is deleted, formatted, or newly installed at a later time, the data subject must reinstall the browser add-on to disable Google Analytics again. If the browser add-on is uninstalled or disabled by the data subject or another person attributable to their sphere of control, the add-on can be reinstalled or reactivated.
Further information and the applicable data protection provisions of Google can be found at:
https://www.google.de/intl/de/policies/privacy/
and
http://www.google.com/analytics/terms/de.html
Google Analytics is explained in more detail at:
https://www.google.com/intl/de_de/analytics/
15. Data protection provisions regarding the use of Google Remarketing
The controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google Ads (formerly AdWords) that allows a company to display advertisements to internet users who have previously visited the company’s website. The integration of Google Remarketing enables us to create user-related advertising and display ads tailored to the interests of the internet user.
The operating company of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display ads via the Google advertising network or on other websites that are tailored to the individual needs and interests of internet users.
Google Remarketing sets a cookie on the data subject’s IT system. Cookies have already been explained above. By setting the cookie, Google can recognize visitors to our website when they subsequently access websites that are also members of the Google advertising network. Each time a website is accessed on which Google Remarketing is integrated, the data subject’s browser automatically identifies itself to Google. In the course of this technical procedure, Google obtains knowledge of personal data such as the IP address or browsing behavior, which Google uses, among other things, to display interest-relevant advertising.
Using the cookie, personal information such as the websites visited by the data subject is stored. Each time our websites are visited, personal data—including the IP address of the data subject’s internet connection—is transferred to Google in the United States of America and stored there. Google may pass on this personal data collected via the technical procedure to third parties.
The data subject can prevent cookies from being set by our website at any time by adjusting the browser settings and may thereby permanently object to cookies being set. Such a setting would also prevent Google from setting a cookie on the data subject’s IT system. In addition, cookies already set by Google can be deleted at any time via the browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access www.google.de/settings/ads
from each of their browsers and make the desired settings there.
Further information and Google’s data protection provisions can be found at: https://www.google.de/intl/de/policies/privacy/
16. Data protection provisions regarding the use of Google Ads (AdWords)
The controller has integrated Google Ads on this website. Google Ads is an internet advertising service that allows advertisers to place ads both in Google search results and in the Google advertising network. Google Ads allows advertisers to define keywords in advance so that an ad in Google search results is displayed only when a user retrieves a keyword-relevant search result. In the Google advertising network, ads are distributed to relevant websites by means of an automatic algorithm and taking into account previously defined keywords.
The operating company of Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on third-party websites and in Google search results and by displaying third-party advertising on our website.
If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the data subject’s IT system by Google. Cookies have already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Using the conversion cookie, as long as it has not expired, it can be tracked whether certain sub-pages (e.g., the shopping cart) were accessed on our website. Both we and Google can thereby determine whether a data subject who came to our website via a Google Ads ad generated revenue (completed a purchase) or aborted it.
The data and information collected through the conversion cookie are used by Google to create visit statistics for our website. We use these visit statistics to determine the total number of users referred to us via Google Ads ads, to assess the success or failure of individual ads, and to optimize our ads for the future. Neither our company nor other Google Ads advertisers receive information from Google that could identify the data subject.
Using the conversion cookie, personal information such as the websites visited by the data subject is stored. Each time our websites are visited, personal data—including the IP address of the data subject’s internet connection—is transferred to Google in the United States of America and stored there. Google may pass on this personal data collected via the technical procedure to third parties.
The data subject can prevent cookies from being set by our website at any time by adjusting browser settings and may thereby permanently object to cookies being set. Such a setting would also prevent Google from placing a conversion cookie. In addition, cookies already set by Google Ads can be deleted at any time via the browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access www.google.de/settings/ads
from each of their browsers and make the desired settings there.
Further information and Google’s data protection provisions can be found at: https://www.google.de/intl/de/policies/privacy/
17. Data protection provisions regarding the use of Instagram
The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and to redistribute such data in other social networks.
The operating company of Instagram services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website is accessed, on which an Instagram component (Insta button) is integrated, the data subject’s browser is automatically prompted to download a representation of the Instagram component from Instagram. In the course of this technical procedure, Instagram receives information about which specific sub-page of our website the data subject visited.
If the data subject is logged in to Instagram at the same time, Instagram recognizes which specific sub-page the data subject visited each time they access our website and for the entire duration of their stay. This information is collected by the Instagram component and assigned to the respective Instagram account of the data subject. If the data subject clicks one of the Instagram buttons integrated on our website, the transmitted data is assigned to the data subject’s Instagram account and stored and processed by Instagram.
Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the time of accessing our website; this occurs regardless of whether the data subject clicks the Instagram component or not. If the data subject does not want such transmission to Instagram, they can prevent it by logging out of their Instagram account before accessing our website.
Further information and Instagram’s data protection provisions can be found at:
https://help.instagram.com/155833707900388
and
https://www.instagram.com/about/legal/privacy/
18. Data protection provisions regarding the use of LinkedIn
The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and make new business contacts. More than 400 million registered people use LinkedIn in more than 200 countries, making LinkedIn the largest platform for business contacts and one of the most visited websites in the world.
The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
Each time our website is accessed that is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the data subject’s browser to download a corresponding representation of the LinkedIn component. Further information about LinkedIn plug-ins can be found at: https://developer.linkedin.com/plugins
. In the course of this technical procedure, LinkedIn receives information about which specific sub-page of our website the data subject visited.
If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes which specific sub-page the data subject visited each time they access our website and for the entire duration of their stay. This information is collected by the LinkedIn component and assigned to the respective LinkedIn account of the data subject. If the data subject clicks a LinkedIn button integrated on our website, LinkedIn assigns this information to the data subject’s LinkedIn account and stores the personal data.
LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged in to LinkedIn at the time of accessing our website; this occurs regardless of whether the data subject clicks the LinkedIn component or not. If the data subject does not want such transmission to LinkedIn, they can prevent it by logging out of their LinkedIn account before accessing our website.
LinkedIn provides options at https://www.linkedin.com/psettings/guest-controls
to unsubscribe from e-mails, SMS messages, and targeted ads and to manage ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies can be rejected at: https://www.linkedin.com/legal/cookie-policy
. LinkedIn’s Privacy Policy is available at: https://www.linkedin.com/legal/privacy-policy
.
19. Data protection provisions regarding the use of Twitter
The controller has integrated components of Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute short messages (“tweets”) limited to 280 characters. These messages are available to everyone, including people not registered on Twitter. Tweets are also displayed to followers of the respective user.
The operating company of Twitter is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.
Each time one of the individual pages of this website is accessed on which a Twitter component (Twitter button) is integrated, the data subject’s browser is automatically prompted to download a representation of the Twitter component from Twitter. Further information about Twitter buttons is available at: https://about.twitter.com/de/resources/buttons
. In the course of this technical procedure, Twitter receives information about which specific sub-page of our website the data subject visited. The purpose of integrating the Twitter component is to enable our users to share the content of this website, increase awareness of this website in the digital world, and increase our visitor numbers.
If the data subject is logged in to Twitter at the same time, Twitter recognizes which specific sub-page the data subject visited each time they access our website and for the entire duration of their stay. This information is collected by the Twitter component and assigned to the respective Twitter account of the data subject. If the data subject clicks one of the Twitter buttons integrated on our website, the transmitted data is assigned to the data subject’s Twitter account and stored and processed by Twitter.
Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged in to Twitter at the time of accessing our website; this occurs regardless of whether the data subject clicks the Twitter component or not. If the data subject does not want such transmission to Twitter, they can prevent it by logging out of their Twitter account before accessing our website.
Twitter’s privacy policy is available at: https://twitter.com/privacy?lang=de
20. Data protection provisions regarding the use of Xing
The controller has integrated components of Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and make new business contacts. Users can create a personal profile, and companies can create company profiles or publish job listings on Xing.
The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time one of the individual pages of this website is accessed on which a Xing component (Xing plug-in) is integrated, the data subject’s browser is automatically prompted to download a representation of the Xing component from Xing. Further information about Xing plug-ins is available at: https://dev.xing.com/plugins
. In the course of this technical procedure, Xing receives information about which specific sub-page of our website the data subject visited.
If the data subject is logged in to Xing at the same time, Xing recognizes which specific sub-page the data subject visited each time they access our website and for the entire duration of their stay. This information is collected by the Xing component and assigned to the respective Xing account of the data subject. If the data subject clicks a Xing button integrated on our website, for example the “Share” button, Xing assigns this information to the data subject’s Xing account and stores the personal data.
Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged in to Xing at the time of accessing our website; this occurs regardless of whether the data subject clicks the Xing component or not. If the data subject does not want such transmission to Xing, they can prevent it by logging out of their Xing account before accessing our website.
Xing’s privacy policy is available at: https://www.xing.com/privacy
XING share button information: https://www.xing.com/app/share?op=data_protection
21. Data protection provisions regarding the use of YouTube
The controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload videos free of charge and other users to view, rate, and comment on them free of charge.
The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
Each time one of the individual pages of this website is accessed on which a YouTube component (YouTube video) is integrated, the data subject’s browser is automatically prompted to download a representation of the YouTube component from YouTube. Further information about YouTube can be found at: https://www.youtube.com/yt/about/de/
. In the course of this technical procedure, YouTube and Google receive information about which specific sub-page of our website the data subject visited.
If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific sub-page the data subject visited when accessing a sub-page containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the time of accessing our website; this occurs regardless of whether the data subject clicks a YouTube video or not. If the data subject does not want such transmission to YouTube and Google, they can prevent it by logging out of their YouTube account before accessing our website.
YouTube/Google privacy policy: https://www.google.de/intl/de/policies/privacy/
22. Zoho CRM (registration forms)
We use Zoho CRM on this website. The provider is Zoho Corporation Pvt. Ltd., Estancia IT Park, Plot No. 140 151, GST Road, Vallancherry Village, Chengalpattu Taluk, Kanchipuram District 603 202, India (hereinafter “Zoho CRM”).
Zoho CRM enables us, among other things, to manage existing and potential customers and customer contacts and to organize sales and communication processes. Using the CRM system also enables us to analyze and optimize our customer-related processes. Customer data is stored on Zoho CRM servers. Details about Zoho CRM functions can be found here: https://www.zoho.com/de/crm/help/getting-started/key-features.html
.
Zoho CRM is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient customer administration and customer communication possible. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.
Data transfers to third countries outside the European Union are based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.zoho.com/privacy/dpa/DPA_zoho_com.pdf
.
Details can be found in Zoho’s privacy policy: https://www.zoho.com/privacy.html
and https://www.zoho.com/gdpr.html
.
Data Processing Agreement (DPA)
We have concluded a data processing agreement with Zoho CRM. This is a contract required by data protection law which ensures that Zoho CRM processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
23. Payment method: PayPal
The controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there is no classic account number. PayPal enables online payments to third parties or the receipt of payments. PayPal also offers trustee functions and buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.
If the data subject selects “PayPal” as the payment option during the ordering process in our online shop, personal data is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.
The personal data transmitted to PayPal usually includes first name, last name, address, e-mail address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. Personal data related to the respective order is also necessary for the execution of the purchase contract.
The transmission of data serves payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit reference agencies. This transmission serves identity and creditworthiness checks.
PayPal may disclose personal data to affiliated companies and service providers or subcontractors insofar as this is necessary to fulfill contractual obligations or if the data is to be processed on behalf of PayPal.
The data subject has the option to revoke consent regarding handling of personal data at any time vis-à-vis PayPal. A revocation does not affect personal data that must be processed, used, or transmitted for (contractual) payment processing.
PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
24. Payment method: Sofortüberweisung (SOFORT)
The controller has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the internet. It is a technical procedure through which the online merchant immediately receives a payment confirmation and can deliver goods, services, or downloads immediately after ordering.
The operating company of Sofortüberweisung is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.
If the data subject selects “Sofortüberweisung” as the payment option during the ordering process, personal data is automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.
In the purchase process via Sofortüberweisung, the buyer transmits the PIN and TAN to Sofort GmbH. Sofortüberweisung then performs, after technical review of the account balance and retrieval of further data to check coverage, a transfer to the online merchant. The execution of the financial transaction is then automatically communicated to the online merchant.
The personal data exchanged with Sofortüberweisung generally includes first name, last name, address, e-mail address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. The transmission serves payment processing and fraud prevention. The controller may also transmit other personal data to Sofortüberweisung if there is a legitimate interest in the transmission. The personal data exchanged may be transmitted by Sofortüberweisung to credit reference agencies. This serves identity and creditworthiness checks.
Sofortüberweisung may disclose personal data to affiliated companies, service providers, or subcontractors insofar as this is necessary to fulfill contractual obligations or if the data is to be processed on behalf of Sofortüberweisung.
The data subject has the option to revoke consent regarding handling of personal data at any time vis-à-vis Sofortüberweisung. A revocation does not affect personal data that must be processed, used, or transmitted for (contractual) payment processing.
Sofortüberweisung/Klarna privacy policy: https://www.klarna.com/sofort/datenschutz/
25. Legal basis of processing
Art. 6(1)(a) GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, for processing operations required for delivery of goods or the provision of other services, processing is based on Art. 6(1)(b) GDPR. The same applies to processing operations necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires processing of personal data, for example to fulfill tax obligations, processing is based on Art. 6(1)(c) GDPR. In rare cases, processing of personal data may be necessary to protect vital interests of the data subject or another natural person; in such cases, processing is based on Art. 6(1)(d) GDPR. Finally, processing operations may be based on Art. 6(1)(f) GDPR. This legal basis applies to processing operations not covered by any of the above legal bases where processing is necessary for legitimate interests pursued by our company or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are permitted in particular because the European legislator stated that a legitimate interest may be assumed if the data subject is a customer of the controller (Recital 47, sentence 2 GDPR).
26. Legitimate interests pursued by the controller or a third party
Where processing is based on Art. 6(1)(f) GDPR, our legitimate interest is conducting our business activities for the benefit of the well-being of all our employees and shareholders.
27. Duration for which personal data is stored
The criterion for the duration of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, provided it is no longer necessary for contract performance or contract initiation.
28. Statutory or contractual requirements to provide personal data; necessity for conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide data
We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may result from contractual regulations (e.g., information about the contracting partner). In some cases, it may be necessary for concluding a contract that a data subject provides personal data which we must then process. For example, the data subject is obligated to provide personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract could not be concluded with the data subject. Before providing personal data, the data subject must contact one of our employees. Our employee will clarify on a case-by-case basis whether the provision of personal data is required by law or contract, whether it is necessary for the conclusion of a contract, whether there is an obligation to provide personal data, and what the consequences of failure to provide would be.
29. Existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling.
This Privacy Policy was created using the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, acting as external data protection officer in Leipzig, in cooperation with data protection lawyer Christian Solmecke.